Earth, Wind & Fire: That’s The Way Of The World 180g vinyl
The basic recipe – finely chiselled Latin beat, meaty bass grooves and sizzling funky improvisations, spiced with the sound of exotic instruments – works perfectly. Furthermore, crowned with a beautifully airy falsetto and relaxed harmonious singing, the band created a big-band sound that the magazine Rolling Stone described as »innovative yet popular, precise yet sensual, calculated yet galvanizing«.
Almost two decades later, and with more than three million albums sold in the USA alone, the editorial team voted the LP into their list of the ‘500 Greatest Albums of All Time’.
And about time too! At last today’s ravers and rappers also get the opportunity to experience the great rhythms to which their daddies danced.
About Pure Pleasure Records
The creation of Pure Pleasure Records, a label dedicated to the Restoration of the Art of Sound on 180gm Vinyl. Nothing Else!.
The attention to detail. Research, Research, Research.
First Step, the Record Labels, who own the music. Their permission to reproduce their artists, which facilitates the reproduction. This is a real privilege. The process of restoration would not be possible without them.
Sourcing the best available masters to work from, then over to spending stunning days with the experts at Mastering. Air Studios with Ray Staff. Graheme Durham at the Exchange, Shaun McGhee at Abbey Road. Ron McMaster at Capital mastering in Hollywood, Kevin Grey at Coherant Audio. Tracking down the original covers, forever amazed at the skills of Brian Shields in reproducing the covers to such a high standard.
The final result. A Work of Art! Each release is given the care and attention to detail these works of art deserve.